Suzanne Bergeron | Writing and Marketing

Writer with more than a decade of marketing experience. Specialties include content writing with a focus on search engine optimization (SEO), social media management, media buying and search engine campaign management, affiliate management, research, proofreading, editing, and technical writing.

• Freelance Technical Editor
  ContentLab, Toronto, Ontario
  October 2020 - April 2022 and February 2023 - present
  I have edited, proofread, and improved branded technical content, such as blog articles, how-to programming tutorials, and whitepapers about programming and software solutions, for technical and non-technical audiences. My accomplishments include receiving positive feedback from industry-leading client companies.
• Senior Technical Writer
  CIBC (via Bay Street Staffing), Toronto, Ontario
  May 2022 - February 2023
  I worked with a Lean team and business partners to write and revise internal help and reference documents, helping frontline agents get the information they need to help clients. Our team used Agile methodology and a kanban board to revise help documents quickly. I also used HTML to format my writing. My accomplishments included receiving positive feedback from business partners and editors for clear instructions.
• Freelance Writer
  Georgian, Toronto, Ontario
  February 2020 - November 2021
  I wrote and edited articles, case studies, and whitepapers for this artificial intelligence-focused venture capital firm. My accomplishments included being asked by multiple departments for help writing their pieces.
• Freelance Writer
  Oya Solar, Toronto, Ontario
  February 2021 - September 2021
  I wrote SEO-optimized blog posts, website content, and marketing materials for Oya Solar and PRI Engineering. My accomplishments included successfully incorporating specific keywords into articles.
• Freelance Writer
  Noah Digital Marketing, Burlington, Ontario
  September 2020 - July 2021
  For this marketing business, I wrote and edited SEO-optimized articles and website content for marketing, artificial intelligence-based software, and other industries.
• Warehouse Associate
  Isotope Music Inc., Burlington, Ontario
  March 2020 - June 2020
  I assisted this music distribution company in their warehouse to help clear a shipping backlog due to the COVID-19 pandemic shutdowns.
• Freelance Writer
  Family Enterprise Exchange (FEX), Oakville, Ontario
  August 2019 - November 2019
  I wrote and edited social media posts, blog articles, and an article for publication in the Ivey Business Journal, focusing on the impact of family businesses in Canada and suggestions for business continuity. My accomplishments included preparing that article for publication through multiple rounds of edits.
• Freelance Writer
  Aluance Digital, Oakville, Ontario
  March 2019 - February 2021
  My writing, editing, and researching freelance work has included creating and editing Wikipedia content for a significant not-for-profit organization and creating blog posts for a law firm. My accomplishments included successfully incorporating keywords into articles.
Content Developer and Writer
May 2018 - March 2019
Created effective communications for health, insurance, non-profit, law, and other industries experiencing digital change. Wrote blog articles and maintained social media presence to grow awareness of the young organization, including growing Twitter from effectively zero to 200 quality followers within a few months.

• Web Developer and Marketing Specialist
  GBIT Services, Burlington, Ontario
  July 2019 - January 2021
  I created the new GBIT services website, including design, HTML and CSS coding, and content, and created social media profiles for this information technology services business and its owner.
• Freelance Writer
  Engineering.com, Mississauga, Ontario
  June 2018 - June 2018
  I wrote an article about electric airplane technology for this engineering news website. My accomplishments included receiving reader comments on the published article.
• Medical Writer and Marketing Specialist
  Interweb Services, Mississauga, Ontario
  September 2013 - April 2018
  My responsibilities included creating and editing search engine optimized website content, from home pages to product descriptions to blog posts, mainly with a medical focus but also spa, bar, software, and marketing companies. This included HTML coding and using WordPress and custom CSS software. I also managed social media accounts, which included writing content, increasing exposure, and responding to inquiries. Other projects have included editing a health news website, supervising a junior writer, establishing Amazon and ebay accounts, implementing schema markup, analyzing Google Analytics, and writing email announcements and press releases. My accomplishments have included increasing social media presence and traffic, maintaining rankings through Google updates, and requiring a customer service department five times its previous size to serve new customers. My SEO-optimized blog post ranked #6 for “what is an esthetician” and most product pages ranked on the first page of Google.
• Founder and Webmaster
  AffiliatesDictionary.com, Toronto, Ontario
  November 2007 - present
  Web development with HTML and CSS, content creation, marketing, and SEO for an affiliate and webmaster resource website.
• Sales Coordinator
  Instaclick Inc., Toronto, Ontario
  November 2004 - May 2013
  My responsibilities included setting up and managing search engine campaigns and managing other advertising campaigns and affiliates. I was responsible for writing search engine and other advertisements. I also assisted in setting up trade show booths and recruiting affiliates, as well as creating reports. I used internal analytics to manage and grow search engine campaigns and other media buys, including growing a previously-unprofitable Yahoo search campaign to about 20 sales per day, within budget. I used HTML for some advertisements and advised affiliates on HTML code to embed their referral codes. My accomplishments included recruiting our third-largest affiliate as well as finding new types of places to advertise, such as Twitter.
• Freelance Technical Writer
  York Software, Toronto, Ontario
  September 2004 - March 2005
  I wrote a point of sale (POS) software manual, and a supplementary quick start document, for this small software development company. My accomplishments included successfully producing helpful instructions for end users.
• Administrative Coordinator
  Manchu Wok, Markham, Ontario
  November 2003 - September 2004
  A restaurant franchise. I was responsible for preparing franchise agreements and disclosure documents, preparing the corporate minute books, and creating power point presentations and reports. My accomplishments included setting up templates to make it easier to enter information into the different document types.
• Temporary Office Assistant
  UPS Supply Chain Solutions, Oakville, Ontario
  November 2003 - November 2003
  I performed office work as a temp for this shipping and logistics company, including filing and stuffing envelopes. My accomplishments included finishing the project early, freeing time to help with other tasks.
• Marketing Coordinator
  WSI, Mississauga, Ontario
  May 2001 - July 2003
  An internet services franchise. I was responsible for researching places to advertise, placing and managing advertisements, updating search engine advertisements and changing bids, writing advertisements and press releases, assisting in organizing seminars and trade shows, and overseeing work of two other employees. Using internal analytics, I helped manage and expand search engine campaigns and media buys. My accomplishments included helping to develop the sales lead database, which I was then responsible for managing.
• Freelance Writer
  Barrett, Rose, and Lee, Mississauga, Ontario
  March 2001 - March 2001
  I wrote a job advertisement for this recruitment company. My accomplishments included finding a workaround for their requirement for a specific software format.
• Writing Intern
  Equinox Magazine, Montreal, Quebec
  May 2000 - May 2000
  Equinox Magazine was a science and nature magazine, later merged with Canadian Geographic. I was responsible for researching and interviewing, and writing two articles and an advertorial. I also assisted with proofreading. My accomplishments included having one article and an advertorial published in Equinox magazine, and another article published in Canadian Geographic Magazine.
• Web Page Programmer
  York University, Toronto, Ontario
  September 1998 - May 2000
  University Office of Alumni Affairs. My responsibilities included creating and updating web page HTML to promote events, assisting in planning and promoting events, running information booths, and researching and preparing reports. My accomplishments included preparing a detailed report on other Alumni travel programs to help develop our own travel program.
• Founder and Webmaster
  ScienceLives.com, Toronto, Ontario
  January 1999 - present
  Web development with HTML and CSS, content creation, marketing, and SEO for a science news website.
• Founder and Webmaster
  TechnicolorGoldfish.net, Toronto, Ontario
  September 1995 - present
  Web development with HTML and CSS, content creation, marketing, and SEO for a poetry, fiction, and non-fiction website.
• Ice Cream Preparer
  Paisley's Lorna Doon, Wasaga Beach, Ontario
  June 1991 - May 2001
  June 1991-September 1998 and June 2000-May 2001. My high school and university job at a local ice cream store involved serving customers, adding orders by hand, preparing ice cream creations or fast food, and ensuring supplies were stocked. My accomplishments included perfecting a candy crushing technique.
• Co-Op Student
  Speedy Printing, Collingwood, Ontario
  February 1993 - June 1993
  My responsibilities included typing documents and quality control of printed materials. My accomplishments included successfully completing my co-op course.
• Freelance Writer, Technical Writer, and Marketer
  March 2001-present
  In 2020, I wrote and edited articles and white papers for an artificial intelligence investment firm, developed a small business website, and performed warehouse shipping work during the Covid-19 disruptions.
  In 2019, I created SEO-optimized blog posts for a law firm, created and edited Wikipedia content for a major international not-for-profit organization, wrote articles and social media posts for a business organization including an article for the Ivey Business Journal, researched, and more.
  In 2018, I published a freelance article on Engineering.com.
  From 2004 to 2005, I had a technical writing contract with York Software in Toronto, where I wrote a manual and a supplementary document for Point of Sale software.
  In 2003, I performed some temporary office work for UPS Supply Chain Solutions in Oakville.
  Between 2001 and 2004, for WSI in Mississauga, I wrote business marketing documents and researched potential web sites for advertising.
  In 2001, I researched and wrote a job advertisement for Barrett, Rose and Lee, a recruitment company in Mississauga.
  

• B.Sc., Combined Honours Biology and Geography (Environmental Science)
  York University, Toronto, Ontario
  1995-2000 I wrote for the Lexicon newspaper, was a member of the Astronomy Club, and assisted with Homecoming and the United Way Campaign while working for the Office of Alumni Affairs. I completed environmental science, other science, computer science (Fortran), technical writing, and creative writing courses.
• Sheridan College continuing education courses Code the Web I and II (refreshing HTML and CSS skills for responsive design).

• Content Marketing Foundations (LinkedIn)
• Google Analytics Individual Qualification 2019-2020
• Google Ads Search Certification 2019-2020
• Bing Ads Accredited Professional 2019-2020
• Microsoft Office Excel 2000 Certification
• Containment Level II Operational Practices (Public Health Agency of Canada)
• General Safety for Containment Labs (Public Health Agency of Canada)
• Worker Health and Safety Awareness (Ontario Labour, Immigration, Training and Skills)

• Technical writing, scientific writing, medical writing, marketing writing, copywriting, article writing, search engine optimized (SEO) blog content creation, editing, proofreading.
• Search engine marketing (SEM), CPC and CPA advertising management, media buying, affiliate management, newsletters, press releases, trade show planning.
• Social media account creation, management, content creation and curation, and growth on Twitter, LinkedIn, Facebook, Instagram, Quora, message boards, other social media.
• Web design and development, HTML and CSS, schema markup implementation for SEO, use of WordPress and other content management systems (CMS), eBay and Amazon account creation and management.
• Agile and Lean methodology experience, kanban boards and collaboration tools like Trello, JIRA, Microsoft Teams, and Slack
• Microsoft Office (Word, Excel, PowerPoint, Outlook), SharePoint, Google Docs, Open Office, Visual Studio Code and other web development software, Filezilla and other FTP software, Skype, Zoom and other video conferencing software, Mac and PC.
• Organized with attention to detail, creative yet analytical, responsible and dependable, love of learning and sharing knowledge.

• I enjoy writing fiction and non-fiction, reading fantasy and other books, watching science documentaries, working on my web sites (using HTML and CSS), collecting NES, baking, and crafts.
• Member of the Science Writers and Communicators of Canada, Canadian Internet Registration Authority, and York University Alumni Association.