Suzanne Bergeron | Writing and Marketing

Writer with more than a decade of marketing experience. Specialties include content writing with a focus on search engine optimization (SEO), social media management, media buying and search engine campaign management, affiliate management, research, proofreading, editing, and technical writing.

• Freelance Writer, Technical Writer, and Marketer
  March 2001-present
  
  • In 2020-2021, I performed technical editing for ContentLab, a technical marketing firm; wrote and edited articles and a white paper for Georgian Partners, an artificial intelligence investment firm; wrote and edited law-focused articles via Aluance Digital consultancy; wrote SEO-optimized blog posts, website content, and marketing materials for Oya Solar and PRI Engineering; wrote and edited SEO-optimized articles and website content via Noah Digital, a marketing firm; developed a small business website for GBIT Services; and performed warehouse shipping work for Isotope Music Inc. during the COVID-19 disruptions.
  • In 2019, I created SEO-optimized blog posts for a law firm, wrote and edited Wikipedia content for a major international not-for-profit organization, researched, and more via Aluance Digital. I also wrote articles and social media posts for the Family Enterprise Exchange, a business organization, including an article for the Ivey Business Journal.
  • In 2018, I published a freelance article on Engineering.com.
  • From 2004 to 2005, I had a technical writing contract with York Software in Toronto, where I wrote a manual and a supplementary document for Point of Sale software.
  • In 2003, I performed some temporary office work for UPS Supply Chain Solutions in Oakville.
  • Between 2001 and 2004, for WSI in Mississauga, I wrote business marketing documents and researched potential web sites for advertising.
  • In 2001, I researched and wrote a job advertisement for Barrett, Rose and Lee, a recruitment company in Mississauga.
  • I create original plastic canvas craft designs and sell sewn and plastic canvas crafts on Amazon Handmade and Etsy.
• Content Developer and Writer
  Aluance Digital, Oakville, Ontario
  May 2018 - March 2019
  Created effective communications for health, insurance, non-profit, law, and other industries experiencing digital change. Wrote blog articles and maintained social media presence to grow awareness of the young organization, including growing Twitter from effectively zero to 200 quality followers within a few months.
• Medical Writer and Marketing Specialist
  Interweb Services, Mississauga, Ontario
  September 2013 - April 2018
  My responsibilities included creating and editing search engine optimized website content, from home pages to product descriptions to blog posts, mainly with a medical focus but also spa, bar, software, and marketing companies. I also managed social media accounts, which included writing content, increasing exposure, and responding to inquiries. Other projects have included editing a health news website, supervising a junior writer, establishing Amazon and ebay accounts, implementing schema markup, and writing email announcements and press releases. My accomplishments have included increasing social media presence and traffic, maintaining rankings through Google updates, and increasing the need for a customer service department five times its previous size. My SEO-optimized blog post ranked #6 for “what is an esthetician” and most product pages ranked on the first page of Google.
• Sales Coordinator
  Instaclick Inc., Toronto, Ontario
  November 2004 - May 2013
  My responsibilities included setting up and managing search engine campaigns and managing other advertising campaigns and affiliates. I was responsible for writing search engine and other advertisements. I also assisted in setting up trade show booths and recruiting affiliates, as well as creating reports. I used internal statistics to manage and grow search engine campaigns and other media buys, including growing a previously-unprofitable Yahoo search campaign to about 20 sales per day, within budget. My accomplishments included recruiting our third-largest affiliate as well as finding new types of places to advertise, such as Twitter.
• Marketing Coordinator
  WSI, Mississauga, Ontario
  May 2001 - July 2003
  An internet services franchise. I was responsible for researching places to advertise, placing and managing advertisements, updating search engine advertisements and changing bids, writing advertisements and press releases, assisting in organizing seminars and trade shows, and overseeing work of two other employees. Using internal statistics, I helped manage and expand search engine campaigns and media buys. My accomplishments included helping to develop the sales lead database, which I was then responsible for managing.
• Writing Intern
  Equinox Magazine, Montreal, Quebec
  May 2000 - May 2000
  Equinox Magazine was a science and nature magazine, later merged with Canadian Geographic. I was responsible for researching and interviewing, and writing two articles and an advertorial. I also assisted with proofreading. My accomplishments included having one article and an advertorial published in Equinox magazine, and another article published in Canadian Geographic Magazine.
• Web Page Programmer
  York University, Toronto, Ontario
  September 1998 - May 2000
  University Office of Alumni Affairs. My responsibilities included creating and updating web pages to promote events, assisting in planning and promoting events, running information booths, and researching and preparing reports. My accomplishments included preparing a detailed report on other Alumni travel programs to help develop our own travel program.

• B.Sc., Combined Honours Biology and Geography (Environmental Science)
  York University, Toronto, Ontario
  1995-2000 I wrote for the Lexicon newspaper, was a member of the Astronomy Club, and assisted with Homecoming and the United Way Campaign while working for the Office of Alumni Affairs. I completed environmental sciences, technical writing, and creative writing courses.
• Sheridan College continuing education courses Code the Web I and II.

Continuing Education:

• Google Analytics For Beginners (Google)
• Advanced Google Analytics (Google)
• Google Ads Fundamentals (Google)
• Google Ads Search (Google)
• General Safety for Containment Laboratories (Public Health Agency of Canada)
• Containment Level 2 Operational Practices (Public Health Agency of Canada)
• How Technology is Transforming Work and Benefits (The Benefits Trust)

Sheridan College:

• Code the Web I (APPL70078)
• Code the Web II (APPL70079)

York University:

• Creative Writing (EN-3770)
• Science and Society (SOSC-1020)
• Computer Use for the Natural Sciences (COSC-1540)
• Astronomy and Humankind (BC-1800C)
• Technical and Professional Writing (BC-3030)
• Physics (PHYS-1010)
• Astronomy (PHYS-1070)
• Applied Calculus I (MATH-1013)
• Applied Calculus II (MATH-1014)
• Applied Linear Algebra (MATH-1025)
• Mathematics for the Life and Social Sciences (MATH-1505)
• Biological Science (BIOL-1010)
• Plants (BIOL-2010)
• Animals (BIOL-2030)
• Genetics and Evolution (BIOL-2040)
• Ecology (BIOL-2050)
• Field Course (Ecotoxicology) (BIOL-3001)
• Science Statistics (BIOL-3090)
• Processes of Evolution (BIOL-3200)
• Applied Plant Ecology (BIOL-4095)
• General Entomology (BIOL-4230)
• Conservation Biology (BIOL-4245)
• Biodiversity (BIOL-4255)
• Origins and Development of Biological Theories (BIOL-4300)
• Controversies in Modern Life Sciences (BIOL-4305)
• Physical Geography (GEOG-1400)
• Human Geography (GEOG-1410)
• The Hydrosphere (GEOG-2400)
• Introduction to Vegetation and Soils (GEOG-2500)
• Terrestrial Ecosystems (GEOG-3200)
• Process Geomorphology (GEOG-3600)
• Water Quality and Stream Ecosystems (GEOG-4200)
• Tropical Environments (GEOG-4280)
• Fluvial Geomorphology (GEOG-4600)

• Google Analytics Individual Qualification 2019-2020
• Google Ads Search Certification 2019-2020
• Bing Ads Accredited Professional 2019-2020
• Containment Level 2 Operational Practices (Public Health Agency of Canada) September 2020
• General Safety for Containment Labs (Public Health Agency of Canada) September 2020
• Microsoft Office Specialist Certification: Microsoft Excel 2000
• Worker Health and Safety Awareness (Ontario Ministry of Labour) May 2018

• Technical writing, scientific writing, medical writing, marketing writing, copywriting, article writing, search engine optimized (SEO) blog content creation, editing, proofreading.
• Search engine marketing (SEM), CPC and CPA advertising management, media buying, affiliate management, newsletters, press releases, trade show planning.
• Social media account creation, management, content creation and curation, and growth on Twitter, LinkedIn, Facebook, Instagram, Quora, message boards, other social media.
• Web design and development, HTML and CSS, schema markup implementation for SEO, use of WordPress and other content management systems (CMS), eBay and Amazon account creation and management.
• Completed training for level 2 containment laboratories; completed field course laboratory work related to ecotoxicology, water and effluent sampling, dissection, and using a centrifuge; laboratory skills from university include pipetting, plating bacteria, breeding fruit flies, using data loggers, soil sampling, population counts, data entry and analysis, and more.
• Microsoft Office (Word, Excel, PowerPoint, Outlook), Google Docs, Open Office, Brackets and other web development software, Filezilla and other FTP software, Trello, Slack, Skype, Zoom and other video conferencing software, Mac and PC.
• Organized with attention to detail, creative yet analytical, responsible and dependable, love of learning and sharing knowledge.

• I enjoy writing fiction and non-fiction, reading fantasy and other books, watching science documentaries, working on my web sites, collecting NES, baking, and crafts.
• Member of the Science Writers and Communicators of Canada, Canadian Internet Registration Authority, and York University Alumni Association.